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Banks urged to expand footprints beyond Garissa to tackle rural financial illiteracy

Jama says many households in remote areas still depend on informal savings methods because they lack physical access to banking facilities.

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by STEPHEN ASTARIKO

North-eastern20 November 2025 - 09:42
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In Summary


  • Jama said it is time for financial institutions to take services closer to the people and educate communities on managing their finances, saving and borrowing responsibly.
  • The governor also challenged DTB to design services that support small businesses, nurture industrial growth and advance digital transformation, describing these areas as essential to unlocking the region’s economic potential.
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Garissa Governor Nathif Jama cuts the ribbon to open DTB/STEPHEN ASTARIKO
Garissa Governor Nathif Jama, after opening the DTB Garissa branch/STEPHEN ASTARIKO






Banks have been urged to spread their presence beyond urban centres and deepen investment in financial literacy to better reach underserved rural communities.

Garissa Governor Nathif Jama said banking services remain largely out of reach for many rural residents due to low financial literacy and the long-standing concentration of banks in Garissa town.

He made the remarks in Garissa town during the opening of Diamond Trust Bank (DTB), its first branch in Northern Kenya. The new branch is the 92nd in the country and 159th in East Africa.

Jama said many households in remote areas still depend on informal savings methods because they lack physical access to banking facilities and the confidence that comes with financial knowledge.

He said for years, most banks operated exclusively in Garissa town, leaving rural communities unbanked and financially excluded.

Jama said it is time for financial institutions to take services closer to the people and educate communities on managing their finances, saving and borrowing responsibly.

The governor also challenged DTB to design services that support small businesses, nurture industrial growth and advance digital transformation, describing these areas as essential to unlocking the region’s economic potential.

He welcomed DTB as the eighth bank to invest in Garissa, calling its entry a sign of rising investor confidence in the county.

Jama said the opening of a new bank in the area signals economic activity and growth. He urged DTB to strengthen its engagement with residents through Islamic finance products and to expand services to all six subcounty headquarters.

Garissa County Commissioner Mohamed Mwabudzo urged banks to prioritise girl-child education and women’s economic empowerment as part of their corporate social responsibility.

He highlighted persistent gender disparity in education across the region and encouraged financial institutions to offer solutions tailored to the community’s needs.

DTB Central and Eastern regional manager Anthony Muiruri said the opening of the Garissa branch marks the beginning of an ambitious expansion drive into Wajir, Mandera, Marsabit, Tana River and other counties in Northern Kenya.

He said as part of the larger Aga Khan Development Network, DTB’s presence could help attract complementary investments from sectors such as insurance and tourism.

Muiruri said there are plans to establish a branch in Masalani, Garissa, that currently has no banking facility.

DTB head of retail banking George Otiende announced the bank will make significant investments in Sharia-compliant products to better serve the region’s predominantly Muslim population, assuring residents the new branch would provide services anchored on trust.

Garissa branch manager Hassan Abdille urged residents to embrace the new branch, pledging to invest in community outreach, financial inclusion initiatives and partnerships with local organisations and county institutions.

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