City Hall takes fight against illicit liquor to the grassroots

Nairobi County has launched a series of public awareness campaigns on alcohol abuse across several sub-counties as it steps up efforts to promote responsible drinking and safer neighbourhoods.

The initiative, being implemented under the Nairobi City County Alcoholic Drinks Control and Licensing Act, 2014, kicked off in Ruaraka, Embakasi West, Umoja I and Embakasi East, bringing county officials and residents together to discuss the social and health effects of alcohol abuse.

The sensitisation forums are being led by a multi-sectoral team comprising Chief Officer for Business and Hustler Opportunities Lydia Mathia, Director of Liquor Licensing Godfrey Ochele and Alcoholic Drinks Control and Licensing Board Vice Chair Judith Anyango.

Speaking during a meeting at Mathare North Social Hall in Ruaraka Sub-County, Mathia said the county's goal extends beyond regulation and enforcement.

"Our primary objective is not merely regulation, but holistic transformation. Through these sensitisation meetings, we are empowering our communities with the critical knowledge required to make informed life choices," she said.

Mathia noted that addressing the root causes and effects of alcohol abuse is critical to protecting human capital and supporting sustainable economic growth.

The county said the campaign seeks to educate residents on the health and socioeconomic risks linked to irresponsible alcohol consumption while encouraging healthier lifestyles.

Anyango urged residents to take ownership of the programme by actively participating in the forums.

"The ultimate success of this public health campaign rests heavily on community ownership. We are calling upon local leaders, parents, and the youth to actively show up and participate," she said.

She added that stronger community involvement would help protect vulnerable groups and create healthier social and economic opportunities for young people.

Ochele said the county's role goes beyond issuing liquor licences and includes safeguarding public welfare.

"As the County's Liquor Department, our regulatory mandate goes far beyond the issuance of licences; we bear a fundamental responsibility to protect public wellness and ensure orderly business operations," he said.

According to Ochele, the forums provide a platform for direct engagement between residents, liquor operators and county officials, helping to promote compliance with the law while supporting responsible business operations.

The county plans to continue the awareness drive across targeted sub-counties as part of broader efforts to reduce alcohol-related harm and foster healthier communities.