In a move towards global expansion, SNDBX International has unveiled strategic partnerships with two prominent firms in the United States and Africa through a series of licensing agreements.
The agreements with Venture Lift Africa (VLA) and Ethiopia’s Icon Solutions PLC are designed to enhance professional services, trade, and investment facilitation across continents.
The partnerships aim to foster reciprocal investment and trade, and enhance cooperation between Kenyan, Ethiopian, and American experts, focusing on empowering entrepreneurs in these markets.
SNDBX CEO Joram Mwinamo highlighted the significance of this step in the company's strategic roadmap for expansion.
“These milestone license agreements to establish SNDBX beyond Kenya’s borders and set up hubs in Addis Ababa, Atlanta, and Berlin resulted from years of dedicated efforts and planning,” Mwinamo said.
VentureLift Africa founder Wilmot Allen noted the growing bilateral trade relations between Kenya and the US, with the latter being one of Kenya's largest trading partners.
He referenced the 2022 Strategic Trade and Investment Partnership (STIP), aimed at advancing economic partnerships in several commercial areas.
"President William Ruto’s state visit to the US is a significant step towards fortifying Kenya-US relations, targeting numerous opportunities for collaboration and mutual benefit,” Allen stated.
“The president's trip has coincided with Kenyan companies opening up in the States, particularly in Atlanta, aligning with the upcoming opening of SNDBX Atlanta and highlighting the growing economic and business ties between the two nations."
Expounding on the partnership, Mwinamo added, "Establishing a SNDBX office in Atlanta, Georgia, the 'Gateway to the South,' leverages its strategic positioning that enables SNDBX and VLA to extend support to small and medium-sized enterprises (SMEs) through advisory services, facilitating reciprocal trade, and investment opportunities".
In the same manner, SNDBX is expanding its footprint to Ethiopia through a licensing agreement with Robel Debebe, Managing Director of Icon Solutions PLC.
The expansion into Atlanta, Addis Ababa, and Berlin further strengthens opportunities for global collaboration and economic synergy.
In tandem with these expansion initiatives, SNDBX also announced the return of their flagship annual event, The Big Baraza, for its fourth edition.
Themed "Game Changers," the two-day conference, scheduled for June 27-28 this year, will provide insights to help businesses navigate the evolving global landscape and adapt to succeed in the competitive marketplace.
By shifting the event to June to align with International MSME Day, SNDBX celebrates the vital role of small and medium enterprises in driving economies worldwide.
