A major development is underway in Embu County, with the construction of a state-of-the-art commercial complex launched in October 2024.
This ambitious initiative is expected to revolutionize trade and economic activity in the region, positioning Embu as a key player in Kenya's urban market transformation.
The structure, which will span four floors upon completion, is set to accommodate a total of 2,144 trading kiosks and 450 fully-equipped retail units.

It will feature a range of contemporary amenities including digital technology centers, communal dining areas, advanced waste management systems, freight elevators, loading ramps, a childcare facility, a health clinic, boardrooms, and well-secured offices for administrative and financial operations.
To promote equitable access, the facility will also incorporate more than 30 sanitation units tailored for men, women, and individuals living with disabilities, demonstrating a strong commitment to inclusivity and public health standards.
The construction phase has already sparked significant local economic growth by employing an average of 60 professionals in construction and 80 general laborers.

This injection of jobs has provided a steady stream of income for families within the county, improving livelihoods and fostering community empowerment.
Strategically situated in one of Kenya’s agricultural heartlands, the market is poised to become a central point for the distribution and sale of farm produce.
Small-scale growers and agro-entrepreneurs will benefit from enhanced access to customers, while vendors will operate in more secure and efficient business environments.
The initiative is closely aligned with the national Bottom-Up Economic Transformation Agenda (BETA), which seeks to uplift grassroots economies through inclusive infrastructure development.

Local leaders have hailed the project as a milestone that will not only boost commerce but also elevate Embu’s profile as a modern urban center.
Once operational, the modern marketplace is expected to transform the town’s economic landscape, stimulate enterprise growth, and improve the quality of life for thousands of residents.
With construction moving steadily forward, anticipation continues to grow among businesspeople, residents, and stakeholders eager to see Embu thrive through this transformative investment.