Tourism CS Rebecca Miano during the camel derby in Maralal
Tourism and Wildlife Cabinet Secretary Rebecca Miano has
urged county governments to prioritise timely calendarisation of key cultural
and sporting events, noting that early planning plays a critical role in
promoting and attracting both local and international visitors.
Speaking during this year's Maralal International Camel Derby in Maralal, the CS emphasised that events remain a powerful tool for showcasing Kenya’s diversity and driving tourism numbers to the counties.
“When we firm up events well in advance, we give the tourism sector the much-needed lead time to market destinations effectively. Events such as the Camel Derby, cultural festivals and other regional showcases have consistently boosted visitation and spotlighted the unique heritage of our counties,” Miano said.
Events and festivals, observed by the Cabinet Secretary, have been instrumental in pushing visitation to different regions of the country by enhancing visibility, strengthening cultural pride and creating opportunities for communities.
Miano said government remains keen on promoting these events as part of its broader strategy to position Kenya as a leading cultural and adventure destination.
At the same time, she disclosed that the Maa cultural festivals, Lamu cultural festivals and Tobongu’lore festivals are already getting both local and international visibility since they were already scheduled on the annual calendar of events.
“Northern Kenya offers a rare blend of culture, landscapes and adventure. By strategically positioning events like the Camel Derby on the tourism calendar, we not only enhance visibility but also ensure our counties benefit from increased tourist flows. The government is fully committed to promoting such events as they are proven catalysts for tourism growth,” she added.
According to the CS, her ministry will continue collaborating with county governments and private sector players to strengthen Kenya’s events tourism portfolio and ensure each region gets its rightful place on the national tourism calendar.
Samburu Governor Jonathan Lelelit termed the camel derby the only camel race of its kind in Africa, showcasing the county’s uniqueness while positioning Samburu on the international tourism map.
“The Maralal Camel Derby is not just a sporting spectacle; it is Samburu’s gift to the world. Beyond the thrill of the races, the camel remains a symbol of peace and unity among our communities. This event brings people together, fostering cultural exchange, harmony and shared pride in our heritage. We welcome the world to experience this truly African celebration of sport, culture and peace,” the governor said.
