Vivo Energy has expanded beyond Africa for the first time after completing the acquisition of 100 per cent of TotalEnergies Marketing Jordan, marking a significant milestone in the energy distributor's regional growth strategy.
The transaction gives Vivo Energy ownership of 180 service stations in Jordan alongside the company's commercial fuels and lubricants business, extending its operations from 29 African markets into the Middle East.
The deal also paves the way for the rollout of the Engen brand in Jordan, where it will gradually replace the TotalEnergies brand across service stations over the coming months.
The acquisition was first announced in November 2025 and has now been completed after securing all regulatory approvals and meeting the required transaction conditions.
Vivo Energy Group chief executive Stan Mittelman described the acquisition as a landmark moment for the company as it ventures beyond its traditional African footprint.
"Vivo Energy and our retail brand Engen are built on African values of customer service and community, which we believe have a real story to tell in Jordan. We look forward to supporting continued growth in the market," he said.
The move strengthens Vivo Energy's position as one of Africa's largest downstream petroleum companies.
The firm now operates about 4,200 service stations across 30 markets, supplying fuels, lubricants, liquefied petroleum gas (LPG), aviation fuels and other energy products to retail and commercial customers.
Engen, Vivo Energy's wholly owned retail brand, has also continued to grow across the continent.
The brand is now present in 13 of Vivo Energy's markets and remains South Africa's leading fuel retailer, where more than 1,000 Engen service stations sell one in every four litres of fuel consumed in the country.
In Kenya, Vivo Energy has maintained its position as the country's largest oil marketing company by market share.
Operating through Vivo Energy Kenya, which was established in 2012 following the acquisition of Shell's downstream business, the company controls about 20 per cent of the local petroleum market, according to the sector regulator.
The Kenyan subsidiary serves motorists, industries, airlines and households through an extensive network supplying automotive fuels, lubricants, aviation fuel, LPG and black fuels, reinforcing its leadership in one of East Africa's most competitive fuel markets.
The Jordan acquisition reflects a broader strategy by Vivo Energy to diversify geographically while leveraging its experience in building strong local businesses across Africa.
The company has steadily expanded through acquisitions and investments over the past decade, integrating internationally recognised brands with locally managed operations.
Vivo Energy has appointed long-serving executive Adel Saadallah as managing director for Jordan to oversee the transition.
He said the company's priority would be to preserve existing customer relationships while building on the business's established strengths.
"I have
been part of Vivo Energy since the company was founded and have seen first-hand
how our model creates businesses that last," he said.
The company said the transaction represents a change of ownership only, with employees, dealer agreements and customer contracts remaining unchanged to ensure business continuity during the transition.
