COMPETITION

Pupils to battle out for Sh3million creative scholarship

Contest targets primary school pupils between Grades 1 to 4.

In Summary

•The 2024 art Contest expects to attract 15,000 submissions across 47 counties
Last year's competition attracted 10,000 participants

•The art and creative sector contribute 5% to the national GDP and 25% of total wage employment

Ministry of Education Regional Education Director - Nyanza Lawrence Karuntimi and Jubilee Life Insurance CEO Asman Mugambi during the launch of the 2024 Live Free Art Competition in Kisumu County.
Ministry of Education Regional Education Director - Nyanza Lawrence Karuntimi and Jubilee Life Insurance CEO Asman Mugambi during the launch of the 2024 Live Free Art Competition in Kisumu County.
Image: HANDOUT

Kenya school-going children are set to battle it out for a three million in scholarship under the 2024 edition of Live Free Art Competition by Jubilee Insurance.

Building on last year’s success, where over 10,000 students from 300 schools across 19 counties participated, this year’s competition seeks to draw 15,000 entries from budding artists in Grades 1 to 4 under the Competency Based Curriculum (CBC).

The top ten winners will be awarded full high school scholarships valued at Sh3 million.

The creative economy has emerged as a global force, fueling economic growth, job creation, and innovation.

This sector, which includes art, design, media, and entertainment, is increasingly recognised for its significant role in sustainable development and cultural enrichment.

The 2023 Economic Survey shows that Kenya’s creative sector contributes about 5 per cent to the national GDP and accounts for about 25 per cent of total wage employment.

Jubilee Life Insurance CEO Asman Mugambi said that this underscores the importance of investing in this sector, to drive sustainable development and economic growth.

“We are now in the fourth year since we launched this competition. It has been a heartening experience discovering the incredible talent and creativity among our children. We will continue to champion this initiative as we rally pupils, parents, teachers and all other education stakeholders to support and encourage these budding artists,” said Asman.

The rise of the creative economy has become a significant global phenomenon, driving economic growth, job creation, and innovation.

This sector, encompassing fields such as art, design, media, and entertainment, is increasingly recognised for its potential to contribute to sustainable development and cultural enrichment.

Participating pupils will be required to submit original artworks in various mediums including painting, drawing, collage or mixed media.

The competition allows them to use watercolours, coloured pencils, crayons, charcoal, ink or any other locally available materials.

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