European Appliance maker Beko is looking to tap onto the growing internet usage in the country and a tech savvy youth generation to expand its footprint locally.
This is following the rollout of its mobile commerce platform for Kenyan consumers ahead of festive season.
The widespread and rapidly expanding mobile penetration has led to the rise of mobile commerce – browsing and buying goods and services online using a mobile device.
Mobile commerce took the lead, accounting for 55 percent of all online purchases in Kenya in 2021 According to data by Statista.
E-commerce has; up until fairly recently, represented the latest iteration of digital-enabled shopping, revolutionising the way customers shop and interact with retail brands.
“Owing to a fast-growing digitisation, Kenya is considered a regional leader in this space, creating enormous opportunities for both public and private sectors to tap into,” said Mustafa Soylu, CEO of Beko Appliances in Sub Sahara
Beko says Through the innovative use of instant messaging, it aims to diversify its communication strategy to better serve the needs of its increasingly mobile customer base in Kenya.
Through this initiative, the firm will leverage the rapid expansion of e-commerce and the parallel growth of mobile penetration, driven by improved connectivity throughout the country.
“We are incredibly excited to be able to offer this new commerce platform to our customers in Kenya as the first of its kind in our planned rollout to Beko stores across the African continent,” said
Currently, Beko has listed three partners on the channel, recording at least 300 daily transactions and looking at expanding this to over 100,000 interactions in 2023.
“We expect a significant rise in usage of the channel this festive season as Kenyans reward themselves or buy electronic gifts for friends, families and loved ones,” he added
