Kitui Flour target market expansion with Sh1million promotion

The campaign cuts across all the brands, giving multiple chances to enter for each of the brands

In Summary
  • The weekly draw will see 12 people win Sh1 million each
  • The firm produces Unga wa Dola, EGL Dola and Jahazi Flour 
Kitui Flour Mills Operations Manager Swaleh Said awards a cheque of Sh1 million to Erick Otieno, the third winner of the weekly grand-prize of the Vuna Mamili na Kitui Flour Mills campaign. The 12-week campaign will see 12 lucky winners awarded Sh1 million alongside other prizes.

Flour miller Kitui Flour Mills, the manufacturers of Unga wa Dola and Jahazi flour launched a nationwide consumer appreciation awareness campaign this past April.

The three-month campaign dubbed, ‘Vuna Mamili na Kitui Flour Mills,’ incorporates the group’s most popular brands: Unga wa Dola, EGL Dola and Jahazi Flour Promotional Packet.

The purchase of any 2Kg, 1Kg, or 500g packet from this brand range qualifies a consumer for a chance to win Sh1 million weekly, instant prizes and airtime, smart TV and fridge among other electronics, Tuktuk and motorbikes.

According to Kitui Flour Mills CEO  Anwar Bajaber, the campaign cuts across all the brands, giving multiple chances to enter for each of the power brands they purchase.

''Draws to determine winners of cash prizes and Airtime is being conducted electronically, and winners notified instantly,'' Bajaber said.

He added that flour is the most consumed food in Kenya and easily the most important element of the food security quest.

''Keeping it top of mind among consumers and stakeholders is key and with this new campaign, we are hoping to truly appreciate the Kenyan customer while driving awareness on nutrition,''

He added that the campaign is allowing the firm to collaborate much more with strategic retail partners in the quest to expand the market.