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Safaricom’s DigiFarm wins global mobile award

The telco has been recognised for outstanding contribution to the mobile industry

In Summary

•Over one million farmers have subscribed to the platform with more than 300,000 of whom are 30-day active customers.

•Created through a partnership with mobile solutions provider Mezzanine, DigiFarm offers an easy-to-use, text-based service to Kenya’s smallholder farmers.

Safaricom Nairobi East regional manager Esther Wagio assists women during the registration process outside the DigiFarm depot in Mbumbuni/
Safaricom Nairobi East regional manager Esther Wagio assists women during the registration process outside the DigiFarm depot in Mbumbuni/
Image: COURTESY

Safaricom’s  DigiFarm platform has won the Best Mobile Innovation for Emerging Markets in this year’s Global Mobile Awards (GLOMO).

The platform provides smallholder farmers with convenient access to a variety of services, including discounted inputs, financing and advice on best farming practice, all from a 2G enabled mobile phone.

DigiFarm which was created through a partnership with mobile solutions provider, Mezzanine, offers an easy-to-use, text-based service to Kenya’s smallholder farmers.

Farmers register on the platform and record details about the size of their farms and the nature of their farming activities.

This information is then used to ensure that farmers receive support relevant to their specific farming activities.

Once registered on the platform, farmers have access via mobile phone to a host of agricultural and financial services that the ecosystem offers.

This recognition is a true reflection of our dedication to our transforming lives purpose. We are constantly finding ways to leverage the power of mobile technology to solve the challenges that communities face every day," said  Michael Joseph, CEO, Safaricom.

"Through DigiFarm, we want to empower millions of smallholder farmers by giving them the right tools for economic growth," he added.

Over one million farmers have subscribed to the platform with more than 300,000 of whom are 30-day active customers.

DigiFarm has also opened 144 depots around the country to enable farmer’s access to quality inputs.

To ensure the farmers get all the necessary support, Safaricom has partnered with iProcure to guarantee access to high quality inputs, FarmDrive to provide affordable credit and Arifu, content partner through whom farmers have access to relevant information.

According to the judges, Digifarm was recognised for demonstrating very impressive collaboration between stakeholders, demonstrating how relatively simple and, by today’s standard, ‘old’ technology can be used to improve the lives of millions.

Safaricom was also among four winners in the outstanding achievement category where the telco was recognized for its outstanding contribution to the mobile industry.

In April 2018, DigiFarm emerged winner of the developing world technology category in Fast Company‘s 2018 World Changing Ideas Awards and was also recognised as the most innovative service at the inaugural East Africa Com Awards.

It emerged top of the Shared Value Category in the Loeries Awards held in Durban, South Africa.

The platform was also recognised as best digital agricultural platform in the Digital Inclusions Awards