Leading electricity generating company, KenGen has won the New Media Public Relations Campaign of the Year award for its #EnergyChampion initiative.
This announcement was made over the weekend during the Public Relations Society of Kenya (PRSK) annual awards Gala Dinner held in Nairobi.
The NSE-listed company outshined seven other leading public and private companies nominated for the category to emerge the overall winner of the award that recognizes the most successful campaign in creation of omni-channel digital content across different digital platforms and devices.
At the same time, the company was also nominated in the Public Sector Campaign of the Year award which showcased KenGen’s Business Diversification Campaign that has seen the company venture into new markets within and outside Kenya as a way of gaining competitive advantage and business strength.
KenGen Managing Director and CEO, Rebecca Miano lauded the team through a post on Twitter, saying: “Congratulations team #EnergyChampion for showcasing greatness at the #PRSKAwards2021 to bring home this highly contested accolade. I celebrate you.”
Speaking at the 21st PRSK Awards Gala Ceremony, KenGen’s Acting Communication Manager, Frank David Ochieng’ extoled KenGen’s brand ambassadors and Kenyans in general saying their support was invaluable in telling the energy story since the campaign was launched in 2018.
“As an organisation, we would like to thank the company’s brand ambassadors who have been at the frontline in telling our energy story. Above all, we also thank millions of Kenyans who were part of our energy story, as we seek to keep informing, engaging, and educating our target stakeholders through various digital channels.” Ochieng said.
Ochieng added that through the campaign, the company has been able to increase its brand affinity with key stakeholders in the region and across the world.
The PRSK Team also tweeted: “Remember the #EnergyChampion campaign by KenGen? Well, that campaign earned them the New Media PR Campaign of the Year Award. Massive congratulations to y'all.”
According to the campaign, between September 2020 and October 2021, KenGen’s online brand presence increased from 7,916 mentions to 28,280, an increase of 257% in a span of a year.
The campaign had an overall reach of 66 million in the period under review up from an average of 36 million impressions in 2019.
The campaign, among other KenGen’s digital communications, are spearheaded by a team of employee brand ambassadors who have volunteered to represent the company on various levels in the digital space.
