PROMOTING TOURISM

Kenya marketed as safe travel destination at World Travel Market in London

Balala said said Kenya is seizing the opportunity to position the destination as ready and safe for travel.

In Summary

• The three-day tourism and travel expo is the premier global event for the travel industry, attracting senior travel industry professionals, government ministers and international press.

• WTM said Balala has for a long time acted as an avenue to showcase Kenya’s tourism product and share insights of issues concerning tourism in Kenya, Africa and the world at large.

Tourism CS Najib Balalan during the reception of contributions towards the Magical Kenya Tembo Naming Festival
Tourism CS Najib Balalan during the reception of contributions towards the Magical Kenya Tembo Naming Festival
Image: HANDOUT

Kenya is among hundreds of destinations promoting its tourism products and experiences in this year’s World Travel Market (WTM) being held in London, UK.

The event is happening after a two-year-long break as a result of the Covid-19 pandemic that has minimised physical meetings and travels across the globe.

The three-day tourism and travel expo which commenced on Monday, is the premier global event for the travel industry, attracting senior travel industry professionals, government ministers and the international press.

The event is being held in the Halls of Excel, London.

SAFE FOR TRAVEL

Tourism and Wildlife Cabinet Secretary Najib Balala, who is leading the Kenyan delegation, says Kenya is seizing the opportunity to position the destination as ready and safe for travel.

“This is an opportunity for us to activate our markets, show our readiness for business in compliance with protocols towards mitigation of Covid-19 pandemic. The UK is our key market and Kenya is excited to be part of the countries showcasing in this tourism fair,” Balala said.

WTM said the CS has for a long time acted as an avenue to showcase Kenya’s tourism product and share insights into issues concerning tourism in Kenya, Africa and the world at large.

“We are glad to be back after a two-year break to leverage this opportunity to not only showcase our tourism offerings and experiences to the world but also to interact with other tourism players from across the globe and in the process gain great insights on how to better our industry,” Balala said.  

The event comes on the back of Kenya’s delisting from the UK Red list which is expected to boost the country’s tourism sector.

The UK continues to be one of Kenya’s main tourism source markets.

The country received 27,036 visitors from the UK in the period January to September making it the largest contributor of arrivals from Europe.

The Kenyan delegation will therefore be looking to leverage the event as the country seeks to lure more visitors from the UK and Europe at large.

KTB CEO, Betty Radier said that they are working towards recovering their tourism numbers from the international market after the effects of the Covid-19 pandemic.

"Events like WTM give us an opportunity to understand what travellers are looking out for. The fact that this is one of the international events being held this year physically is an indication that we are heading for the recovery path of global tourism and travel.

"We are also glad that travellers from the UK and the larger Europe can now come to Kenya without much restriction as we continue to scale up covid-19 mitigation measures,” Radier said.

Edited by D Tarus