•75% of customers are influenced by social media when making purchasing decisions.
•This means that if your business is not online you are missing out.
Image: SHUTTERSTOCK
We are living in the information age where almost every part of our lives has gone digital. From socializing and working remotely to online shopping. This is a key reason why every business needs an online presence. You need to find your potential clients where they hang out.
With a large part of the world spending their time online, it would be unwise and detrimental to your business not to have online visibility. Here are 3 reasons why you need to establish an online profile for your business.
There is a Vast Online Market
75% of customers are influenced by social media when making purchasing decisions. This means that if your business is not online you are missing out. The Communications Authority (CA) estimated that Kenyans spent Kshs 1.6 trillion to purchase goods online in 2019. Having an online business means that your doors are open 24/7. You get a chance to showcase your product or service offering in real-time and tell your brand story to potential customers.
Creating visibility online for your business also ensures that your operations are not limited to a single geographical location. Potential customers from all around the country can make orders.
Online Visibility Makes Marketing Efforts Less Costly
If you are targeting the younger generation, online advertising is less expensive and more effective than the traditional forms of advertising like print, Television, and Radio. Target audience segmentation is critical as you plan your marketing strategy.
Setting up social media platforms like Facebook, Twitter, Instagram and others is free and simple. Once you set up, let your existing customers know that you are online. You can then begin experimenting with different content types and formats to see which are most relatable to your target audience. As you promote your products or services, remember to engage customers that reach out promptly. Consistency and prompt response are key in maintaining an impactful online presence.
An Online Visibility Promotes SEO
Search Engine Optimization (SEO) is another great tool to boost business online and having an online presence is essential for it to happen. The bigger your business presence online, the better it performs on Google.
It is all about online presence dominance. When Google notices consistent representation of your brand online be it from social media sites, Google My Business, regular blog posts, online directories, your brand is looked upon favorably. Google ranks your business favorably in its search results pages for certain keywords that you optimize for.
Something Exciting In Store
At WomenWork, we know the value of digital skills to entrepreneurs and their businesses. We will be launching a program that seeks to equip female entrepreneurs in Kenya with best-pracåtice digital skills and provide digital ad credit to get them started.
Join our community and follow our social media platforms to learn more