Fifa World Cup trophy tour preps intensify

Preparations for the Fifa World Cup Trophy Tour are in top gear ahead of its arrival in the country next week.

The first phase of the Fifa World Cup Trophy Tour by Coca-Cola kicked off in Dubai last week and is expected to cover 22 countries between May and June, four of which are in Africa.

The African leg of the tour will kick off in Ethiopia where the trophy will be on display for two days between May 24th and 25th.

The trophy will be in Kenya on May 26th and 27th before moving to South Africa where football fans will get to view it from May 28th to 30th. It will then return to Tanzania, where it will be on display between May 31st and June 1st.

Frontline marketing director, East and Central Africa franchise, Isabelle Kariuki said plans are on course. 

“Preparations to receive the World Cup Trophy are on track as we continue to engage all stakeholders to ensure we have everything ready to welcome the trophy when it lands in Nairobi,” said Kariuki. 

 The plane carrying the Fifa World Cup Trophy is expected to land at the Jomo Kenyatta International Airport on May 26 and is expected to be received by various government officials and the Coca-Cola team.

Once the trophy is received at the JKIA, it will then move to State House where it will be officially received by H.E the President Uhuru Kenyatta who will hoist it on behalf of Kenyans.

On the second day (May 27), Coca-Cola will host a consumer and public viewing of the trophy at the KICC all day, where invited guests and the public will get a chance to view it and take a photo with it.

Coca-Cola is giving away 3000 tickets to consumers who are participating in the ongoing Fifa World Cup 'Buy and Win' promotion where they will get a VIP viewing experience of the trophy in Nairobi.

Football fans and other members of the public who will be interested to view the trophy will be required to purchase a 1.25Litre or 2Litres of Coke, Sprite, or Fanta at the entrance of KICC to be able to access the venue to view the trophy.