Amazon.com Inc is considering making a bid for the domestic broadcasting rights for Italy’s top-flight league, a source familiar with the matter said on Wednesday, as it aims to boost Prime Video’s content offerings in Italy.
Representatives of Amazon and Serie A held talks over the past weeks regarding a potential bid, the source said, adding that Amazon is interested in streaming the league’s matches on its Prime Video streaming platform.
Globally, Amazon has bet big on sports as a way to bolster its movie and originals catalogue and already holds exclusive rights to screen top European Champions League soccer matches in Italy on Prime Video for the 2021-2024 seasons.
Serie A has aimed to raise at least 1.15 billion euros per season over the next three years from the sale of pay-TV rights for its home market, Reuters reported in December. The deadline to present the bids is January 26.
Amazon did not respond to a Reuters request for comment, while Serie A declined to comment. Bloomberg News reported the news earlier in the day.
