2022 BATTLE

KANYADUDI: Ruto’s uphill task in undoing divisive hustler campaign narrative

The Kikuyu leaders in the hustler movement have pushed the fear gospel of hell should they not support Ruto

In Summary

• His communication strategists have to burn the midnight oil to demonstrate how the hustler movement is more unitary than Azimio la Umoja.

• His economic advisers have to show how the bottom ip model is not divisive and does not involve forceful and violent takeover of existing businesses.

At the height of the handshake between President Uhuru Kenyatta and Raila Odinga, Deputy President William Ruto got so pissed off that out of wits he coined the dynasty-hustler narrative.

In ...

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