Kenyan beauty enthusiasts were treated to the launch of a new product that is a
new addition to the iconic Venus range of skin care products.
In a country with an estimated
population of 15 million youth between the ages of 15 to 29, PZ Cussons is focusing
on the growing interest in beauty regimes and skin care products to diversify
its offering and grow its share in the East African market. With the introduction
of Venus body lotion and Petroleum Jelly with Shea Butter, and Venus Pure
Glycerine, the firm said that it had firmly set its eyes on a globally acknowledged
growth segment.
The launch was held at
Safari Park.
