TikTok has launched TikTok for Artists
in Kenya, a new insights platform aimed at helping artists, labels, and their
teams track music performance, engage fans, and grow their careers both on and
off the platform.
The all-in-one platform, which made its global
debut earlier this year, provides artists with daily-updated dashboards and
comprehensive analytics.
It offers clear data on how songs and
content are performing on TikTok, while also revealing how fans are engaging
with them.
Among the tools available are detailed song
performance reports showing views, posts, and creator interactions, as well as
post-level analytics highlighting views, likes, shares, and completion rates.
Artists can also access follower insights, including demographic breakdowns
by gender, age, and language, alongside guides and resources tailored to
long-term career development.
The platform also introduces a new Pre-Release
tool, giving artists the ability to create campaigns for upcoming albums and
enabling fans to pre-save music directly to streaming platforms such as Spotify
and Apple Music.
“TikTok has always been a key space for music
discovery and promotion across Africa,” said Toyin Mustapha, Head of Music
Partnerships, UK, Ireland, and SSA at TikTok.
“With TikTok for Artists in Kenya,
we’re giving creators access to data that helps them connect more meaningfully
with fans and grow their careers globally.”
The service is now available to all certified
TikTok Artist Accounts, with the option for artists to grant access to managers
and label teams to support campaign planning and execution.
With this rollout, TikTok is reaffirming its
commitment to Africa’s music industry by providing creators with tools that
empower them to build sustainable global careers.
