As a millennial, a mainstream media personality, and a mother of a Generation Z daughter, I stand before you today to emphasize the significance of diversifying content to appeal to millennials and Gen Z through digital platforms.
This topic resonates deeply with me, as I have personally experienced and witnessed the evolving media landscape and the changing preferences of these generations.
In today's fast-paced digital world, media organisations face the challenge of capturing the attention of millennials and Gen Z, who are always on the go and craving engaging content.
Traditional news outlets, for example, are witnessing a decline in readership and viewership as digital natives prefer accessing news through online platforms.
It is because of these digital disruptions that many media houses have resulted in cost cutting, retrenchment and staff going for months without pay due to financial constraints.
So, how can legacy media stay relevant and keep up with these tech-savvy generations?
First up, let's talk about the importance of understanding what millennials and Gen Z want to consume.
They're not just scrolling mindlessly; they're seeking content that speaks to their interests and passions.
Whether it's travel, entrepreneurship, fashion, music, gaming, or starting their own business, they want it all, and they want it now! But it's not just about the content itself; it's about how it's delivered.
Millennials and Gen Z are all about convenience and instant gratification.
They want to access content on their smartphones, tablets, or laptops, anytime and anywhere. Reel time, on the go, you name it! That's why it's crucial for mainstream media to diversify their content and embrace digital platforms.
Think about bite-sized videos, interactive quizzes, and entertaining podcasts that fit perfectly into their busy schedules. Let's serve them content they can enjoy during a quick coffee break or while commuting on that never-ending traffic jam!
Some media houses have done well, they’ve set up digital departments and launched different products for the digital platforms, however, there are those that are still struggling to find their footing in the digital space.
Media houses are also suffering due to content theft on digital platforms. Service providers on the other hand freely use media houses content and make a profit from advertising without benefiting the media houses.
It is essential for digital platforms and key stakeholders to address this issue and establish fair systems to protect media houses' rights and ensure appropriate compensation for their content. But hey! We also need to make sure media professionals are equipped with the right skills to navigate this digital frenzy.
Regular training is key to keeping up with the latest tools, techniques, and trends. Let's have some digital literacy fun and turn those training sessions into engaging adventures! And guess what?
We can't do it alone! Partnering with academic institutions that offer media studies courses like the Aga Khan University(AKU) is likeadding a sprinkle of magic to the mix. They bring fresh perspectives, research expertise, and innovative thinking to the table.
Together, we'll create a winning recipe for success! But wait, there's more! Millennials and Gen Z are not just content consumers; they're creators too. They want to be part of the media landscape, expressing their own ideas and talents. Let's give them the stage to shine, through user-generated content, contests, and collaborations.
It's all about building a community where everyone can have their moment in the spotlight! Now, let's address a pressing concern: the era of misinformation and disinformation. While social media platforms have their place, legacy media organisations play a crucial role in providing reliable and verified information.
They serve as beacons of accuracy, fact-checking, and responsible journalism.
In this age of "fake news" and information overload, millennials and Gen Z still rely on legacy media for accurate and in-depth reporting. Legacy media's commitment to journalistic integrity and ethical practices makes them a trusted source of information in a sea of confusion.
By adapting to the digital landscape and diversifying revenue streams, legacy media organisations can continue their important role as guardians of accurate and reliable information. This enables them to combat misinformation and disinformation prevalent in the digital world.
It's through their dedicated efforts that we can navigate the murky waters of misinformation and stay informed about the events shaping our world. What about the ongoing conversation on AI and whether it’s a threat or opportunity for journalism. Let’s engage in that in the near future.
Thank you for joining me on this exploration of media consumption. Let's continue to support legacy media as they adapt, innovate, and uphold their crucial role in society.
Together, we can shape a future where reliable information and diverse content thrive! Thank you, and let's move forward with confidence in the power of legacy media in the digital age.
Now, who's ready to take a selfie and share it on social media? Thank you and have a fantastic time ahead.
