• A recent study done by African Podfest shows 34 per cent of Kenyans have never listened to a podcast.
• For those who have, 64 per cent are aged between 25 and 35.
Do you still get confused by the difference between a radio and a podcast? Well, according to Cambridge dictionary, a radio is an electronic device that detects and demodulates and amplifies transmitted signals.
On the other hand, podcasts are multimedia files that are distributed over the internet for playback on mobile devices or a personal computer. They are a series of episodes that can also be downloaded.
A recent study done by African Podfest shows 34 per cent of Kenyans have never listened to a podcast. For those who have, 64 per cent are aged between 25 and 35. It further showed 34 per cent of people listen to podcasts on transit, 64.3 per cent listen for about two hours daily, and 35 per cent use it daily.
Straight away, the time for Kenyans to start listening to podcasts has come. It’s high time that Kenyans take up this medium space that had been left void for quite some time. It will be worth an Investment in the near future. Podcast’s have been around for a long time but in the last two years, the uptake for content from Podcast has greatly increased. Podcasters are becoming more originative with the shows.
Spotify which is a music streaming platform was recently launched in Kenya and thus, allowing more Kenyans to gravitate towards hyped and unbridled music, podcast and talk shows. Kenya now joins the over 345 million active listeners on Spotify.
The data further showed how Kenyans are groovy when it comes to listening and supporting homegrown and international podcasts inclined towards rib–cracking and empowering centric topics. There are over 2.9 million little podcast’s available on Spotify for free. Podcasts are having a moment.
Student at Rongo University