ONCE PROFIT-MAKING

Kenya Airways no longer making offers to attract travellers

Online booking of flights has also created the notion it's for the elite

In Summary

• Instead of a flight taking off a third full, it would make more sense to slash fares to encourage more booking. 

• Firm used to advertise reduced fares and several outlets for booking. 

A Kenya Airways plane at Moi International Airport
LOSING ENTITY: A Kenya Airways plane at Moi International Airport
Image: COURTESY

Despite widespread allegations of our national carrier Kenya Airways making losses, the airline’s management appears unmoved.

When it was rated among profit-making airlines, it used to advertise discounted fares to attract travellers. Now, a big jet can take off with two-thirds of the seats empty.

Wouldn’t it make more economic sense to slash fares by a third and have all the seats occupied thus enabling the airline to earn more revenue on the flight?

Furthermore, the airline should introduce discounted fares for local flights. 

Mombasa