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LOTTERY COMMERCIALS

Frequent radio and TV adverts annoy more than entertain

An advert can take up to 15-20 minutes of a programme

In Summary

• Advertisements are lately taking up more time than the programmes. 

• Kenyans want to be entertained, but some adverts are nothing but annoying. 

A lottery winner receives a dummy check
TOO MANY: A lottery winner receives a dummy check
Image: MOSES MWANGI

TV and radio educate, inform, update and it are essential in everyone’s life. In addition to being a powerful means of communication, they also entertain. But lately, commercials have taken more of radio and TV time.

The adverts can take up to 15-20 minutes of one programme. Although adverts make profits for stations, they have become a pain in the neck of Kenyans. Loud adverts how a person will spend money if they won millions are not what Kenyans want to listen to several times a day.

Stations should reduce adverts and disburse more useful information.