• Advertisements are lately taking up more time than the programmes.
• Kenyans want to be entertained, but some adverts are nothing but annoying.
TV and radio educate, inform, update and it are essential in everyone’s life. In addition to being a powerful means of communication, they also entertain. But lately, commercials have taken more of radio and TV time.
The adverts can take up to 15-20 minutes of one programme. Although adverts make profits for stations, they have become a pain in the neck of Kenyans. Loud adverts how a person will spend money if they won millions are not what Kenyans want to listen to several times a day.
Stations should reduce adverts and disburse more useful information.