CAROLINE KAHIU: Scare tactics ineffective in drug abuse fight

In Summary
  • Scare tactics can trigger the behaviours they are meant to prevent
  • Messages should bust myths and empower people to feel good about their healthy choices, drawing attention to the positive instead of zeroing in on the negative

Do you remember the massive public health campaigns designed to combat smoking? I know you have seen the adverts, posters and may even have one that sticks in your mind.

Fear-arousing messages ...

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