AGE OF INFLUENCERS

To personalise hotel fee or not?

Investing in improving actual accommodation and services leads to better guest reviews.

In Summary
  • A quality product will receive more positive reviews from a larger number of travellers instead of just a few influencers who were financially motivated to express a certain opinion.
  • Keeping their needs and feedback in mind is crucial in order to determine the best and most efficient action plans.

If there’s one lesson that hoteliers can take is that personalisation truly pays off—both figuratively and in a more tangible, financial way.

Hospitality is now more diverse than ever, due to ...

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