JUDY NJINO: Want to succeed in business? Respect human rights

Gender violence is a human rights violation
Gender violence is a human rights violation

This year, the world celebrated the 70th anniversary of the Universal Declaration of Human Rights (UDHR) in a climate of declining global commitments to international legal instruments, evidenced by receding human rights leadership from traditional Western champions.

According to the 2018 Rule of Law Index, more than 70 of 113 countries are reportedly experiencing an erosion of fundamental human rights. Under pressure from rising populism buoyed by mass migration, states’ declining leadership in the promotion and protection of basic human rights has brought into sharp relief the role of business in this crucial arena.

Ubiquitous in public life, instrumental in social/cultural development and central to national and the global economies, business has often oscillated between champion and violator of basic human rights, from labour standards to gender norms and communal land rights.

Crucially, business has often, if not always, followed governments’ cue in determining the extent to which to observe, promote and advance human rights – complying with labour or environmental standards only when they become a legal compliance issue, for instance.

The formation of the UN Global Compact in 2000 (to “put a human face to the global market”) ushered in an unprecedented era of sustainable and socially responsible business codified in the universal Ten Principles around human rights, labour, environment and anti-corruption. However, business commitment and stewardship in human rights need to be accelerated further to make meaningful impact.

Key to sustained corporate commitment to human rights has been consumer, employee, government and investor demands for responsible business. Sixty-six per cent of global consumers say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.

Employee morale is reportedly 55 per cent better while employee loyalty is 38 per cent better in companies with strong sustainability programmes. Government policymakers – from Europe to Africa – are increasingly requiring both companies and investors to consider the environmental, social or governance (ESG) impact of their holdings; and responsible investment is a rapidly growing field.

For businesses, the main value proposition for commitment and stewardship of human rights has been creating “large-scale positive impact” in the communities they operate in, which will in turn generate long-term and sustainable profits for the business.

More importantly, however, the responsibility to respect human rights is a global standard of expected conduct for all businesses wherever they operate, regardless of states’ ability and/or willingness to fulfil their own human rights obligations. A significant number of businesses have already subscribed to this paradigm shift, taking concerted actions to respect human rights and provide remedy when violations arise.

But as populism and authoritarianism are increasingly celebrated by many electorates, from Brazil to the Philippines, Hungary to the US, these consumer-employee-government-investor pressure points are being diminished to the extent of eroding the hard-worn progress in business commitment to human rights – which is necessary now more than ever as much as it is still inadequate.

Will business retreat in cue to governments’ apparent retreat in human rights, or rise to the occasion and take leadership of this crucial issue?

While declining state commitment likely heralds a similarly uncertain future in corporate adherence to human rights, the business case for social responsibility remains as relevant today as it has ever been: Public goods – equality, freedom, and well-being – are as much, if not more, in the private interest.

Observing and promoting human rights remains an important success criteria for any business, as there’s no more conducive an operating environment than an equal and just society.

Indeed, long-term business success is contingent on the elimination of poverty, discrimination, forced labour and overall human rights stewardship. Simply put, the more you promote human rights, the better your business is doing.

So on this 70th anniversary of the Universal Declaration of Human Rights, there’s no better way for business to celebrate than with a strong recommitment to fundamental human rights, and to being a force for good.

Executive director, Global Compact Network Kenya