PROF JOACHIM OSUR: Comms key in reclaiming Covid-19 narrative

History has taught us that people dread and oppose what they don't understand.

In Summary

• Covid-19 communications and interventions have birthed pro- and anti-vaccine movements, which can be traced back to the relative novelty of the disease a

• Medics, like other stakeholders, need to adopt effective communication skills that allow them to tell the Covid-19 story better

The last 18 months have been unlike any other, characterized by many standout moments where the power of communication proved critical in either uniting or dividing us.

Major events such as ...

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