- "Kenya is the gateway to the region, offering global transport and trade opportunities."
Image: office of the First Lady
First Lady Mama Rachel Ruto has urged American investors to take note of the Kenyan market.
Through a statement, Mama Rachel said she highlighted Kenya's status, opportunities, and vision as a nation poised for economic growth and sustainable development.
She also shared Kenya's progress and challenges in recovering from the Covid-19 pandemic and the worst drought in 40 years.
"The First Lady provided a summary of the President William Ruto-led government's Bottom Up Economic Transformation Agenda 2022–27, which aims to transform Kenya into a prosperous and productive country," the statement read.
Mama Rachel also discussed the government's priority sectors for growth and development, such as agriculture, MSMEs, housing and settlements, manufacturing, the digital superhighway and creative economy, and environment and climate action.
She invited investors to explore the opportunities in these sectors and take advantage of Kenya's young and vibrant population, improved infrastructure, and supportive investment climate.
"Kenya is the gateway to the region, offering global transport and trade opportunities."
Mama Rachel stressed on the importance of environmental and climate action, particularly in the face of prolonged drought.
The Kenya Kwanza government launched a campaign to plant 15 billion trees in ten years to increase national tree cover to 30 per cent by 2032.
Kenya's commitment to becoming a business-friendly destination and moving from "aid to trade."