Quickmart launches Christmas campaign at Radio Africa Group

Marketing director Betty Wamaitha said they will be launching 'Krisi Bila Worries' campaign.

In Summary
  • During the launch, she appreciated Radio Africa Group for its partnership throughout the year.
  • Wamaitha said that they will be hosting live shows from Radio Africa at Quickmart stores this festive season.
by ESPERANCER WANJIKU
News
08 December 2022 - 10:43
A cake at Radio Africa Group when Quickmart launched Christmas campaign on December 8.
A cake at Radio Africa Group when Quickmart launched Christmas campaign on December 8.
Image: ANDREW KASUKU

Quickmart Supermarket on Thursday launched its Christmas campaign at Radio Africa Group.

Quickmart supermarket marketing director Betty Wamaitha said they will be launching 'Krisi Bila Worries' campaign.

Quickmart head of marketing Betty Wamaitha and Radio Africa Group COO Martin Khafafa cut a cake to usher in Christmas festivities as RAG head of direct sales Jullie Luseno looks on at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Quickmart head of marketing Betty Wamaitha and Radio Africa Group COO Martin Khafafa cut a cake to usher in Christmas festivities as RAG head of direct sales Jullie Luseno looks on at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Image: ANDREW KASUKU

"Our prices will be subsidised so that everyone can enjoy Christmas," Wamaitha said.

"So far 13 outlets are working 24 hours, however, by the end of the year, there will be 20 outlets that will be working 24 hours. They include Kahawa Sukari, Fedha and Kiambu branches among others."

Quickmart head of marketing Betty Wamaitha gives a gift hamper to Radio Africa Group CEO Patrick Quarcoo when Quickmart launched Christmas campaign at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Quickmart head of marketing Betty Wamaitha gives a gift hamper to Radio Africa Group CEO Patrick Quarcoo when Quickmart launched Christmas campaign at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Image: ANDREW KASUKU

She said they will be open throughout so that Kenyans can shop seamlessly during the festive season.

During the launch, she appreciated Radio Africa Group for its partnership throughout the year.

Radio Africa Group staff get gift hampers from Quickmart head of marketing Betty Wamaitha when Quickmart launched Christmas campaign at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Radio Africa Group staff get gift hampers from Quickmart head of marketing Betty Wamaitha when Quickmart launched Christmas campaign at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Image: ANDREW KASUKU

"We have enjoyed the partnership with the company and it has been an amazing time. We are very grateful," she said.

There were giveaways for employees who had shopped recently at their stores and there was a cake to top off the celebration.

Wamaitha said that they will be hosting live shows from Radio Africa at Quickmart stores this festive season.

Quickmart staff prepare cake when they launched Christmas campaign at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Quickmart staff prepare cake when they launched Christmas campaign at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Image: ANDREW KASUKU
Laura Kilesi of IT, Radio Jambo news anchor Mark Gitau and Joy Cheserem of IT pose with cake when Quickmart launched Christmas campaign at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Laura Kilesi of IT, Radio Jambo news anchor Mark Gitau and Joy Cheserem of IT pose with cake when Quickmart launched Christmas campaign at Radio Africa Group offices in Westlands, Nairobi, on December 8.
Image: ANDREW KASUKU

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by ESPERANCER WANJIKU
News
08 December 2022 - 10:43

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