Facebook's enduring popularity in Kenya is rooted in its accessibility and versatility across the population.
It remains the most widely used platform, maintaining a loyal user base and offering broad reach across diverse demographics.
The platform is affordable to access and works well on low-end devices, making it available even where connectivity or hardware is limited.
Crucially, it offers free access options, lowering the barrier to entry for millions of Kenyans.
Beyond technical accessibility, Facebook's strength lies in its function. It effectively combines social, news, and business features in one space, supporting broad user engagement for everything from personal connections to commerce. Its ability to be versatile across demographics ensures its continued relevance as a central digital hub in the country.
