A new GeoPoll report highlights how TikTok is being used across Kenya, Ghana, Nigeria, and South Africa.
According to the 2025 survey, 81% of users mainly use the platform to watch and share short-form videos. Entertainment and humour follow closely at 74%, while 69% use it to learn new skills or hacks.
Music and trend discovery stands at 58%, and 48% engage with challenges and trends.
The findings show TikTok's shift from just a fun app to a platform for learning, creativity, and cultural exchange among African youth.
