
Most counterfeited goods in alcoholic drinks sector in Kenya
Wine is the most counterfeited product, accounting for 50.12%.
In 2023, the market generated approximately $1.60 trillion, increasing to $1.71 trillion in 2024.
In Summary
The global alcoholic drinks market has shown a steady upward trend in revenue over the years, rising from $1.56 trillion in 2018 to a projected $2.10 trillion by 2028, according to Statista.
After a slight dip in 2020—likely due to the COVID-19 pandemic—revenues rebounded, with consistent growth observed year-on-year.
In 2023, the market generated approximately $1.60 trillion, increasing to $1.71 trillion in 2024, and is forecast to reach $2.00 trillion by 2027.
The growing demand is attributed to evolving consumer preferences, increasing global disposable income, and the expansion of premium and craft alcoholic beverages.
This trend highlights the resilience and adaptability of the alcoholic beverage industry in the face of global disruptions and shifting consumption patterns.
As the market continues to evolve, stakeholders anticipate innovation, digital transformation, and responsible drinking campaigns to shape the next phase of the sector’s growth.
Wine is the most counterfeited product, accounting for 50.12%.