Responsible gambling: What those wishing to advertise shall abide by

To promote responsible gambling, advertisers in Kenya must adhere to strict guidelines.

Ads are mandated to highlight the addictive nature of gambling and clearly warn consumers about potential risks.

Crucially, minors are strictly prohibited from participating in gambling, and advertisements must not appeal to them in any way.

Former winners are not permitted to appear in advertisements. This regulation aims to prevent misleading audiences about their chances of winning.

These measures, enforced by the Betting Control and Licensing Board, are designed to protect the public and foster a more ethical gambling environment.