Regions leading in radio listenership
Report shows those most engaged with radio are aged 45+
a y agoHillary BettInfographics
The majority of the respondents, accounting for 28 per cent, reported listening to the radio for 1–2 hours per day.
24 per cent of participants indicated they listen to radio for 3–4 hours.
A further 19 per cent of respondents listen to the radio for 30 minutes to 1 hour each day.
Radio remains a significant medium for daily engagement among Kenyans, with most individuals allocating between one and four hours to radio listening in a typical day.
