The Western region has for a long time been known to be more inclined to listen to the radio, however, a new report by the Communications Authority reveals that the Lower Eastern region has the largest radio listenership.
The Lower Eastern Region leads in radio listenership by 83 per cent tying with the Lake region at 83 per cent.
The two are followed by the Western and the Rift Valley regions with 82 per cent each.
According to CA, in rural regions, radio enjoys greater popularity, whereas urban areas display a stronger inclination towards television.
The report shows that radio's widespread popularity in rural Kenya is due to its accessibility, affordability, relevance to local cultures and languages, and its ability to foster community cohesion and engagement.
