What women are going for as Kenya eases out of pandemic

The survey was conducted by research firm IPSOS and BSD.

by WILLIAM WANYOIKE

Sports24 March 2022 - 08:43

In Summary

•The survey sample was drawn from Coast, North Eastern, Eastern, Central, Rift Valley, Western, Nyanza and Nairobi.

•It covered women from across age groups and socio-economic backgrounds.

The survey was conducted by research firm IPSOS and BSD group in their second run of the Top 100 most loved brands by women in Kenya 2022.

The survey aimed at providing Kenyan businesses with scientific insights on women’s preferences and how they drive purchasing habits of consumer goods and services.

"The research shows the role that telecommunications and financial services play in the lives of Kenya’s women, who are majority owners of small and micro enterprises," says the study.

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