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[PHOTOS] Ruto attends Joyful Women 16th anniversary

Mama Rachel Ruto founded the Joyful Women Organization in 2009.

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by STAR REPORTER

News27 November 2025 - 12:15
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In Summary


  • JOYWO was founded to empower women economically through financial inclusion, skills development, market access and linkages to meet their basic needs and fulfil their potential.
  • As of its 14th anniversary,  it had 188,000 active members and 15,000 groups from 44 counties across the country.
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President William Ruto alongside First Lady Rachel as he greets Governor Sakaja at Kasarani Stadium for the JOYWO 16th anniversary celebrations./PCS

President William Ruto was the chief guest during a ceremony to mark the 14 anniversary of the Joyful Women Organization (JOYWO) at the Kasarani stadium in Nairobi in 2023.

JOYWO was founded in 2009 to empower women economically through financial inclusion, skills development, market access and linkages to meet their basic needs and fulfil their potential.

As of its 14th anniversary,  it had 188,000 active members and 15,000 groups from 44 counties across the country.

It has a revolving fund of $21 million (Sh3.1 billion).

It operates a table banking model where groups of between 10 to 30 members gather every month to save and borrow.

President William Ruto, First Lady Rachel, Health CS Aden Duale alongside other officials during the JOYWO 16th anniversary celebrations at Kasarani Stadium./PCS

President William Ruto alongside First Lady Rachel with other officials at the JOYWO celebrations held at Kasarani Stadium./PCS

Women carrying lessos and celebrating at the JOYWO 16th anniversary event at Kasarani Stadium./PCS

Attendees present at the JOYWO 16th anniversary celebrations at Kasarani Stadium./PCS

Celebrations ongoing at the JOYWO 16th anniversary event at Kasarani Stadium./PCS

Band gracing the JOYWO 16th anniversary celebrations at Kasarani Stadium./PCS

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