Scientists and communicators have been urged to leverage digital platforms to enhance the visibility of research and strengthen its impact on national development.
Speaking at the opening of the National Science Research Translation Congress at the African Population and Health Research Centre (APHRC), Radio Africa Group Editorial Director Paul Ilado said platforms such as LinkedIn, X, YouTube, TikTok, and podcasts have become essential tools for engaging wider audiences and promoting evidence-based policies.
“Digital branding is no longer an option; it is a necessity,” Ilado said.
“By harnessing these platforms, we can engage with broader audiences and advocate for policies that reflect the needs of our society.”
The congress, organized by The Star Publications, part of Radio Africa Group, brought together scientists, policymakers, and journalists to discuss how research findings can be transformed into actionable policies that improve people’s lives.
Ilado said one of Kenya’s greatest challenges is the weak connection between research institutions and policy implementation.
He noted that while many studies are conducted, few reach the communities they are meant to benefit.
“We must bridge the gap between scientific research and actionable policy,” he said.
“Research that remains on the shelves serves no one.”
The event’s theme, research translation, policy impact, media collaboration, and digital branding, emphasized the need for partnership between academia, media, and government to ensure scientific discoveries are communicated in accessible language.
Ilado urged the media to reimagine its role as a connector between researchers and citizens.
He said by investing in science communication and using digital storytelling techniques, journalists can help simplify complex research and influence government decisions.
He also challenged researchers to embrace new ways of sharing their findings beyond academic journals.
“Let us foster a culture where research not only informs policy but drives tangible social and health improvements,” he said.
The congress marks the first national forum dedicated to bridging science and policy through media collaboration.
Participants are expected to develop strategies for integrating scientific evidence into decision-making and enhancing the digital presence of Kenyan research institutions.
“Together, we can create a healthier, more informed Kenya,” Ilado concluded.
