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KILAVUKA: Understanding Kenya Airways through its strategic milestones

With a legacy built on resilience, adaptability and visionary leadership, KQ continues to evolve as a key player in Africa

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by ALLAN KILAVUKA

News22 September 2025 - 09:30
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Allan Kilavuka, the CEO of Kenya Airways./FILE

The Oxford English Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.”

Over the years, Kenya Airways has adopted a series of strategic initiatives to navigate industry headwinds, seize emerging opportunities and steer the airline toward sustainable growth.

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