Majority of Kenyans still believe the country is headed in the wrong direction despite a drop in the percentage in the latest Tifa poll.
The poll by Trends and Insights for Africa (TIFA Research) shows 62 per cent of Kenyans said the country is moving in the wrong direction, compared to 75 per cent recorded in May 2025.
This is a 13 per cent drop in percentage compared to the survey conducted four months ago.
Despite
the decline in negative sentiment, the proportion of Kenyans who view the
country’s direction positively has hardly shifted.
Fifteen
per cent said
Kenya is headed in the right direction, a marginal rise from 14 per cent
in May.
Instead,
the decline in pessimism is explained by the increase in those who believe the
country is in neither the right nor wrong direction, which rose from 9 per
cent in May to 18 per cent currently.
Those
unsure or without an opinion also increased from 2 per cent to 5 per
cent.
TIFA noted
that “despite continuing economic stress, somewhat fewer Kenyans now
consider the country’s direction as wrong as compared with the figure obtained
in TIFA’s May survey (62% vs. 75%).”
The
research firm added that the rise in the “neither right nor wrong” category is
the main factor accounting for the fall in negative views.
The
survey, conducted between August 23 and September 3, 2025, covered a nationally
representative sample of 2,023 respondents across nine zones: Central Rift,
Coast, Lower Eastern, Mt Kenya, Nairobi, Northern, Nyanza, South Rift, and
Western.
Data was
collected through face-to-face interviews conducted mainly in Kiswahili
and English. The poll has a margin of error of +/- 2.17 per cent.
