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Why youth are at the heart of Ruto's re-election plan

DP Kindiki has emerged as the administration's primary messenger to the youthful populace

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by MOSES OGADA

News08 September 2025 - 05:40
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Deputy President Kithure Kindiki, Embu Governor Cecily Mbarire join youths for a dance during a meeting in Nairobi, September 6, 2025.
President William Ruto's administration has made a strategic determination to rally the youth to its side ahead of the 2027 race.

Activities of the administration’s top figures point to a pattern showing that the path to its re-election in 2027 runs directly through the youthful population.

The government has launched a strategy that has a blend of policy initiatives and direct engagement targeting the youth, who are emerging as the most consequential demographic in the country’s politics.

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