Cyclists being flagged off during the Mount Kenya Trail Series
The Kenya Tourism Board has launched a new initiative aimed at uncovering Kenya’s hidden treasures within the heart of the Kikuyu region.
The Mount Kenya Trail Series started on Thursday at Kiambicho in Murang’a county.
KTB deputy director for business development, John Chirchir, said the series aims to promote tourism for nature and adventure.
“The trail series is a call to people, adventure, tourists, to go outdoors and discover what is really connecting with them by immersing themselves fully in nature, the adventure activities, like hiking, bike riding, mountain climbing, for their real adventurers,” Chirchir said.
The series allows Kenyans to discover new adventure experiences, meet the local community and understand their culture.
Participants will experience Kenya’s breathtaking beauty, rich cultural tapestry and unparalleled adventure opportunities.
Chirchir said post-Covid-19, they realised that staying at home is not healthy.
“Kenya is richly endowed with natural products. You find peace, serenity and you discover yourself.”
Chirchir said KTB is collaborating with counties and other partners to highlight unexplored gems across the country for the world.
The move is part of diversifying tourism products as Kenya is known for beaches and wildlife, especially the Big Five globally.
Chirchir said the county is a prime location for an adventure and wellness destination, owing to the presence of water bodies and the high altitude terrain that is ideal for water sports, hiking, and cycling.
The trail series involves climbing hills, mountain cycling, among other activities. During the first day of the series, a number of cyclists and hikers took part.
The series will also traverse through Kirinyaga, Tharaka Nithi and Meru counties. So far, the Rift Valley, Western and Aberdares have been covered by the series.
Whitney Wanjiru from the Murang’a county Directorate of Tourism said the county has adventure tourism and cultural tourism.
Wanjiru said the county government has set aside 1,500 acres of land for investment with keen interest in tourism and hospitality.
“We actually have events that have been happening here in Murang’a county, like recently, we hosted the African Rafting Championship last month and we are hoping to host maybe the World Cup for the rafting competition,” she said.
Wanjiru said they also have a Madaraka Day Cycling Challenge, which happens in May each year.
“We have very many attractions, which are not known to the local person, but we are hoping through this initiative and the others that we are going to partner with the government. We hope that Murang’a is going to be recognised as an international destination.”
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