EXPLAINER: From instincts to insights: How data drives football’s hunt for victory

Unlike years ago, when sport was fuelled almost entirely by instinct, raw talent and the coach’s gut feeling, today’s game is led by data. From football to basketball, volleyball to athletics, analytics now shapes how teams prepare, how they play, and often, how they win.

In Kenya, this global wave of data-driven sport has found its way into the Harambee Stars camp. Like almost every professional football team in the world, the men’s national side has embraced analytics to sharpen its edge against opponents.