AA Kenya takes road safety drive to grassroots

AA Kenya begins Road safety campaign targeting students, parents, and schools during the launch of the campaign.

The Automobile Association of Kenya is taking road safety to the grassroots, engaging students, parents, and schools in a campaign aimed at reshaping how Kenyans perceive safe driving.

As part of its ongoing Best Driver Challenge – Nairobi Edition, the Association is not only seeking the country’s safest drivers, but also fostering a culture of responsibility beginning at the school level—particularly for the safety of learners, the majority of whom are pedestrians.

The Association is rolling out road safety sensitisation forums in schools and is urging parents to lead by example.

Students, especially those in secondary schools, are being encouraged to form Junior Road Safety Clubs supported by the Automobile Association Junior Membership—a programme designed to embed safety values in young people through gamified learning, digital tools, and peer-led activities.

The campaign is open to drivers from all walks of life, including private motorists, matatu and bus drivers, truckers, boda boda riders, and corporate fleet operators.

Through both theoretical and practical evaluations, participants are tested on their knowledge of road rules, defensive driving techniques, vehicle safety, and behaviour under pressure.

“Our goal is to celebrate the everyday heroes who put safety first. But safety doesn’t begin with adults behind the wheel; it begins at home, in our schools, and in how we teach the next generation to value life on the road,” said Francis Theuri, CEO of AA Kenya.

The campaign will culminate in a national grand finale on 19 July 2025 in Nairobi, where regional winners from Mombasa, Kisumu, Nakuru, Eldoret, Nyeri, and the capital will compete for the title of Best Driver Kenya 2025.

The top prize includes a trophy, a cash award, national recognition, and certification as an AA Kenya Road Safety Ambassador.

The national winner will go on to represent Kenya at a continental Best Driver Challenge in Naivasha—a flagship event bringing together top drivers from across Africa in a celebration of discipline, skill, and responsibility.

“This is not just about competition; it’s about changing mindsets. If we can instil the value of road safety in our children today, we secure safer roads for tomorrow,” Theuri stated.