Safaricom’s voice service recorded revenue growth of 1.6 per cent, generating Sh80.78 billion in full-year results announced on May 9, 2025.
According to the telco, the growth in voice revenue was driven by increased usage and a growing customer base.
Minutes of use per subscriber rose by 6.0 per cent to 200.89, while one-month active customers increased by 6.5 per cent to 30.12 million.
Voice and messaging revenue now account for 25.6 per cent of total service revenue in Kenya.
“We continue to enhance affordability through our Customer Value Management (CVM) initiatives, with the rate per minute declining by 11.4 per cent to Sh1.11 during the year,” said Safaricom CEO Dr Peter Ndegwa.
Ndegwa noted that this aligns with the company’s strategic shift in response to the evolving needs of customers who are seeking more value at existing price points.
Messaging revenue rose marginally by 1.6 per cent to Sh12.48 billion, driven by a 16.0 per cent increase in the rate per message to Sh0.31.
In 2024, Safaricom’s voice revenue was Sh80.54 billion, reflecting a 0.6 per cent decline from Sh81.05 billion in the previous year.
At the time, the decline was attributed to a downward adjustment in the rate per minute, which dropped from Sh1.44 to Sh1.25.
Safaricom reaffirmed its commitment to becoming Africa’s leading purpose-led technology company by 2030.
“We will achieve this through innovative propositions and immersive experiences across our ecosystem,” said Ndegwa.
“Our initiatives include launching cutting-edge products, enhancing customer service, and creating engaging marketing campaigns that resonate with our customers.”
Ndegwa added that the company continues to forge strategic partnerships with like-minded organisations to unlock new growth areas.
“By scaling tech solutions beyond Kenya and across the
African continent, we are not only expanding our market reach but also
supporting and engaging our communities,” he said.
He said the company is committed to delivering always-on,
safe, secure, frictionless digital experiences to our customers.
