Media Owners Association Chairperson Agnes Kalekye has called on the government to support radio sustainability.
This comes as Kenya joins the world in marking the World Radio Day 2024.
Kalekye said that sustaining radio operations in the digital environment requires investment and support.
"I call upon the Government to support radio sustainability, in Kenya. Radio Stations, both big and small, play an important role, in providing local news, promoting cultural diversity and fostering a sense of community. They serve as a platform for dialogue, sharing stories, and connecting people from all walks of life," she said.
She called on the government to allocate resources towards radio's growth and development.
"This support can come in various forms, such as providing funding opportunities, reducing regulatory burdens, working with the industry to develop spectrum management strategies, that meet the needs of broadcasters, providing tax incentives to encourage investment in the industry and creating a favourable business environment."
The MOA chairperson said the government should collaborate with media leadership, broadcasters and other stakeholders to address, the changing needs and challenges of the radio industry.
By working together, she said, the companies will develop innovative strategies to adapt to the evolving media landscape and ensure that radio remains a vibrant and relevant medium for generations to come.
Kalekye highlighted the importance of media literacy and the role it plays in fostering an informed society.
"We call upon the government to prioritize educational programs, in our radio stations, that promote critical thinking, digital skills, and media literacy, enabling our citizens to navigate the vast array of information available and make informed decisions," she said.
She added that media owners have a responsibility to uphold the values that radio represents.
Kalekye added that the media owners must continue to champion the principles of accuracy, fairness, and impartiality.
"In an era of rapidly evolving technologies and media landscape, we have the responsibility of continuing this rich legacy and ensuring radio remains relevant in today’s world."
She expressed her gratitude to radio hosts, technicians and listeners who have dedicated their lives to the medium.
Kalekye called on Kenyans to celebrate, the remarkable achievements of radio over the past century.
