Taxi hailing firm Faras has revised upwards its minimum fare price to Sh200 on the back of the rising cost of operation, driven by the rising fuel prices.
This is from the previous Sh130, with the general manger Allan Maimbu saying the move seeks to ensure fair compensation for drivers.
"Considering the challenges posed by rising fuel prices, we are introducing a minimum fare of Sh200, reaffirming our commitment to supporting the livelihoods of our dedicated drivers," Maimbu said.
"To cushion customers against financial burden, we aim to introduce substantial discounts on all trips."
The new rate means the firm's minimum fare charge will come to par with the market's average of Sh200 as charged by other operators such as Bolt and Little cab.
Other enhancements announced by the firm include the new security measure to ensure safety of all involved, with a planned implementation of the SOS feature within the cab's app.
"This will allow both drivers and passengers to quickly access emergency assistance in case of any unforeseen circumstances during their ride," Maimbu said.
"Additionally, our new ride-sharing feature has been designed not only to enhance convenience, but also to bolster security by promoting community involvement and accountability within our platform."
Nevertheless, with a more focus on the drivers welfare, Faras has introduced a daily target bonus program.
Drivers who complete 10 trips daily, going forward, will earn an additional Sh600, while those achieving 15 trips will receive a bonus of Sh1,000 on top of their normal earnings.
On the other hand, top 20 drivers will now receive Sh10,000 each week.
The firm notes that the expansion aims to acknowledge and motivate captains to consistently provide exceptional service to customers and Kenyans at large.
In the endeavor to cater for diverse needs, Faras has announced the introduction of corporate trip services, speaking to their commitment to provide multiple and efficient transportation solutions, tailored to meet the rising transportation demands of corporate entities.
"With dedicated services for business clientele, we aim to streamline transportation for corporate events, meetings and employee travel, ensuring a seamless experience marked by professionalism and convenience," the firm says.
Maimbu also reiterated the company's commitment to collaborating closely with the community, local and national government to create a safer and more supportive operating environment.
According to the firm, this is to enhance safety measures, an aspect that has had several taxi hailing firms on rough ground with the regulator, National Transport Safety Authority (NTSA).
Recently, some taxi operators had sought for the revocation of licenses of about 14 ride-hailing companies operating on several allegations of flouting regulations including not complying with data protection rules.
Others have also been accused of customer exploitation in terms of fare adjustments.
