•Success stories become part of an organisation's narrative and history as they shape the collective identity of the company •When it comes to business, failing to celebrate genuine success is usually counterproductive
In a world where many people take credit for success that is not their own, it’s tempting to develop a modest approach to achievement. The national culture of Japan places a strong emphasis on humility, politeness, and modesty. It values collective harmony and often encourages individuals to downplay their achievements. Bragging or boasting is generally discouraged. The concept of "honne" (inner feelings) being separate from "tatemae" (public behaviour).
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