Government Spokesperson Cyrus Oguna has called on politicians and top leaders to stop using words which are hateful.
Oguna said in a statement on Sunday that the leaders are role models to many Kenyans and are therefore considered to be champions of peace.
"This is an appeal to you all. You are leaders. You are role models. Kenyans look up to you for guidance and direction to a more prosperous future. Do not let them down," he wrote.
He said that some of the words used have the potential to embolden the resolve of supporters, and even incite them to possible violence.
"In the last few days, very strong and impressionable sentiments have been used by political coalitions against one another," Oguna added.
He sent a reminder message to political leaders that Kenya runs the risk of plunging into violence and division if such utterances are used frequently.
He asked all Kenyans to maintain peace, embrace their neighbors and remember that Kenya is larger than any other of us.
Politicians have been put on the spot to elaborate on the plans they have for eliminating possible violence outbreaks during the electioneering period.
Religious leaders such as Nyeri Archbishop Anthony Muheria Sunday, said Kenyans need messages of peace through mature utterances but not hatred and division.
He called on citizens not to be abused, misused or misdirected, saying every Kenyan had a duty to keep peace before, during and after polls.
The Supreme Council of Kenya Muslims has also expressed alarm over rising political tension and hate speech ahead of the August polls.
SUPKEM national chairman Al-Hajj Hassan ole Naado warned that inciting, hateful messages could undermine peace, stability and progress.
