2020 STRATEGIES

Kalonzo to drop Wiper name in new party rebranding

On Monday, Kalonzo said the party will be undergoing a serious transformation within the coming 90 days.

In Summary
  • Wiper to drop name, colour and symbols.
  • Party seeks to enhance members recruitment, targets one million members in three months
Wiper leader Kalonzo Musyoka and party officials at Wiper headquarters on Monday / WILFRED NYANGARESI
Wiper leader Kalonzo Musyoka and party officials at Wiper headquarters on Monday / WILFRED NYANGARESI

Former Vice President Kalonzo Musyoka is set to drop the Wiper name in new party rebranding strategy ahead of 2022 polls.

The ex-VP announced on Monday an aggressive rebranding plan that will also culminate in a change of party colours and symbol as the party strategises for the next elections.

Currently, Wiper uses an umbrella as the symbol with blue as its corporate colour.

 
 

Wiper has already signed a cooperation  agreement with President Uhuru Kenyatta’s Jubilee party and is in the process of having a coalition agreement with the ruling party.

On Monday, Kalonzo said the party will be undergoing a serious transformation within the coming 90 days.

The party will also embark of mass members recruitment that will see an estimated one million members registered during the period.

"We have taken the initiative to rebrand Wiper including the name and even the colour," Kalonzo said.

"Many people have complained about why we are calling ourselves a body part of a vehicle."

He spoke when he launched the Wiper digital registration portal at the party's headquarters.

The portal will enable the party to register, manage and communicate with members across the country.

 
 

The Wiper boss said he has lined up countrywide tours to market the party in readiness for the next elections.

He said his entourage will soon pitch camp in Mombasa, Kwale and Nyeri counties to consolidate support ahead of 2022.

As part of the rebranding strategy, Wiper has already adopted a new slogan ‘Kazi..Kazi..Kazi… bila wizi’. It was approved during Sunday’s NEC at Maanzoni Lodge, Machakos county.

“Post Covid-19 Kenya is a difficult place to live in. This is a clarion call that the next leader must think out of the box to create jobs for Kenyans,” he said.

The Wiper leader also hit at ODM leader Raila Odinga and Deputy President William Ruto accusing them of endangering the lives of Kenyans through early 2022 campaigns.

"Some of our competitors have hit the road. If there is any spike of Covid-19 in Athi-River, Kitengela, Taita Taveta then we know who to blame," he said.

Both Raila and Ruto have been holding rallies attracting huge crowds in various parts of the country.

Ruto has been to Kisii, Kitengela and Kajiado in the last two weeks while Raila has been to Kakamega and Taita Taveta counties.