Hundreds of tourism stakeholders on Thursday launched an aggressive campaign of cleaning beaches in Malindi town.
The group says their aim in the drive initiated by KWS is to keep the environment clean and attract more tourists.
They want the beach line, which is a key tourist attraction, to be free from plastic wastes and any other kinds of litter.
Tourists, curio traders, KWS rangers, beach operators took part in the clean-up ahead of the high tourism season.
Malindi is one of the areas highly affected by the low tourism turnout in the recent seasons.
For years, stakeholders have relied on the Italian market which was been adversely affected by the economic crisis.
Normally, a large number of tourists normally visit between July and August but this was not the case this year.
However, a survey by Cystat showed the number increased by 10.1 per cent compared to same time last year.
The Tourism ministry reported that the sector was the best performer in the first quarter of 2017.
This followed the registered growth of 15.8 per cent from 10.4 per cent during the first quarter of 2016.
Tourist arrivals increased from 317,024 in the first three months of 2016 to 326,875 in the quarter under review.
"Hotel bed occupancy grew from 1,937,007 in the first quarter of 2016 to 2,115,732 beds this year."
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Jane Gitau, warden Malindi Marine National Park, they want guests to enjoy the good environment following the clean-up.
"We can have enough security in the country and nice hotels, but if we don't keep our beaches clean, then no tourist will be attracted."
"A clean beach is one of the best attractions for tourists. It also enables aquatic organisms to thrive," she said.
She said the number of turtles has reduced in the region following the infiltration of plastic wastes and other debris.
Tropical Hotel manager Rachel Momanyi said they are optimistic that the bed occupancy in Malindi will improve.
She said many hoteliers have sold their properties and are investing elsewhere from the losses in the tourism business.
"It is time the government looked into avenues of revitalising the tourism sector," she said.
Momanyi said the expansion of Malindi International Airport as well as roads leading to hotels will boost the numbers.
Tourists who participated in the beach clean up said they feel safe and happy to spend their holiday at the Kenyan coast.